President & Owner at Aha Media Group

Ahava Leibtag

Ahava is passionate about content and prides herself on tackling the toughest content projects—from healthcare to higher education to hip-hop (seriously). She has more than 15 years of experience in writing, messaging, and marketing, and is a well-recognized content expert. Her first book, The Digital Crown: Winning at Content on the Web was published by Morgan Kaufmann in November 2013.

Ahava is the president and owner of Aha Media Group, LLC, a content strategy and content marketing consultancy founded in October 2005. Prior to beginning Aha Media, she was a communications strategist for a government agency. Ahava has also worked for two major advertising agencies and a commercial production company, and she served as the metro beat reporter for The Jerusalem Post.

Ahava received her M.A. from Georgetown University and her B.A. from Stern College. She lives in the Washington, D.C., metropolitan region.

Ahava is passionate about content and prides herself on tackling the toughest content projects. She has more than 15 years of experience in writing, messaging, and marketing, and is a well-recognized content expert. Her first book, The Digital Crown: Winning at Content on the Web was published by Morgan Kaufmann in November 2013.

Ahava is the president and owner of Aha Media Group, LLC, a content strategy and content marketing consultancy founded in October 2005. She received her M.A. from Georgetown University and her B.A. from Stern College. Ahava lives in the Washington, D.C., metropolitan region.

Talk Title: I’m ok, you’re ok: Navigating challenging content strategy conversations

Talk Abstract: It takes a lot of work to say the right thing. Particularly in UX, where we spend so much of our time being critical of design, content, strategy, and products, how do we artfully communicate with our clients to create a feeling of rapport, collaboration, and collegiality?

Join this lively, interactive session to hear real-life examples from a veteran in the field on how to effectively communicate during difficult conversations.

This session will examine how to:

  • Manage challenging conversations around scoping
  • Right a derailed project
  • Create consensus without agreement

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