Marketing Director at Flint & Genesee Chamber of Commerce
Alaina Wiens is the marketing director for the Flint & Genesee Chamber of Commerce, and draws from nearly 15 years of experience in marketing, communications, special event planning, and project management for nonprofit and higher education institutions. She ultimately sees herself as a storyteller whose passion for digital strategy drives innovation and progress toward business goals.
Talk Title: Translating Business Strategy to Content Strategy
Abstract: Content strategy is good for business, but it can be challenging to sell the fundamentals of content strategy to leaders and decision-makers in our organizations. It can also be challenging to stay focused on strategy when surrounded by conflicting priorities and demands on web resources. In this session, we’ll discuss the value of your organization’s Strategic Plan in the face of these challenges—examining its application for making your case, guiding content decisions, and evaluating the success of your efforts.