Content Strategy at Instagram

Hazel Jennings

Hazel Jennings is the founding member of the Instagram content strategy team and spends her days articulating and evangelizing Instagram’s voice. In her spare time, she writes and directs films.

Talk Title: Postmodern Culture Meets Content
Abstract: As user experience designers, we’re redefining how people interact with content. What could a 1960’s counterculture novelist teach us about onboarding new users or making product decisions? Kurt Vonnegut, author of Slaughterhouse Five and over 25 other famous works, was a master of language and storytelling. Vonnegut outlined 8 rules for creative writing––including where to start your story and the job of every sentence. Come see how the rules that Vonnegut used while sitting at a typewriter apply directly to our work as designers, researchers and writers building online experiences.

Through this session, you will find a new way to think about designing products through the lens of an iconic postmodern author; see examples of uncommon ways Instagram has solved UX problems; and learn how the power of storytelling can build a stronger connection between your product and the people who use it.

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