Director at Nordic Strategy Lab
Ron Bronson is the director of Nordic Strategy Lab. He is a trusted advisor for digital transformation, marketing & strategy for senior stakeholders across education, startups & beyond. With a decade of experience leading large-scale, award-winning interactive teams across silos, Ron is passionate about the intersection where customer experience, business goals & common sense meet.
Talk Title: THE ROI OF CONTENT STRATEGY
Talk Abstract: Despite the value of content strategy in everything we do, there still exists a gap across many organizations about its impact on the bottom line. For all of the big brands who value content, there are lots of firms along the highways and byways of the world who still don’t quite understand what the fuss is about. For those practitioners, we need to develop frameworks and results-driven practices that can quantify the value of content for stakeholders across the organization.